North Chicago Rebranding

Thank you for your interest in the North Chicago rebranding.  This is an exciting advance in the future of our city.  One important thing needs to be clarified, this is not an overnight undertaking.  This effort will take months to develop and years to fully roll out. But, this is a collaborative effort which the residents and general public are encouraged to participate in. But first, let’s answer one vital question:

WHAT IS REBRANDING?

Rebranding North Chicago involves more than just a new logo and a new slogan. A lot more.

The city’s brand is what people—both residents and outsiders—think about when they

hear the name “North Chicago.”

Rebranding the city is all about changing perceptions. It will give our city, its businesses, and

its residents a new story to talk about—a story that aligns with the community’s values, its

history, and its hopes.

WHAT ARE THE ELEMENTS OF OUR REBRANDING?

The rebranding will include both visual and written elements that give the city a framework

to make improvements that change perceptions about North Chicago.

 

Written elements may include:

• City story and personality

• Website design and graphics

• Social media design and graphics

• Branded design for city services and amenities

• A style guide or kit for using these branded elements

• New statements about the city’s history, challenges, and goals

• Guidelines for using these written elements

• A new logo

• Typography

• A full color palette

• Illustrations/photography

• Posters

Visual elements may include:

• A new slogan or tagline

• A new mission statement

• A new vision statement

• A brand promise

Click for more information on our rebranding

 Now is your first opportunity to contribute.  The two links shown below are to the initial rebranding survey, and English version and a Spanish version. We look forward to your input.  We will share progress as it develops.

English: bit.ly/englishrebranding 

Spanish: bit.ly/spanishrebranding

 

Thank you.